World-Class
Destination
Development
Stronger communities through travel and outdoor recreation
PHILOSOPHY

TOO MANY PEOPLE COMING, OR NOT ENOUGH

Most communities struggle to manage tourism: there’s either too many people coming, or not enough. And elements of the local experience that contribute to livable communities and desired destinations are typically fragmented and disconnected. As a result, you can miss out on opportunities for local economic impact, and your natural and cultural resources can be exploited. Visitation can sometimes feel like it’s happening to you, rather than for you.

FORGING INNOVATIVE SOLUTIONS

Crosscurrent develops customized processes and programs that help communities harness the positive power of tourism. We work with leaders to develop a shared vision and goals, we build road maps for creating robust tourism and outdoor recreation, and we foster local collaboration that produces tangible results. With our expertise, local leaders will be empowered to act, investors will be more willing to come aboard, local businesses will thrive, residents will feel a stronger sense of pride, nature will flourish and visitors will be drawn and feel welcomed.

Planning + Engagement

Community-based processes to unite stakeholders and achieve results.

Workshops + Training

High-impact trainings that lead to action.

Strategy + Program Design

Customized programs to achieve local goals and fulfill community visions.

Study Tours

Opportunities to connect, inspire and facilitate best practices.
INNOVATORS

OUR TEAM

Crosscurrent founder and CEO Kristin Dahl is a pioneer in the travel and tourism industry, creating a unique niche in the burgeoning field of “destination development.” During a long tenure at Travel Oregon, Kristin devised innovative new ways for communities to build and manage sustainable tourism – most notably, designing and producing the Oregon Tourism Studio and building outdoor recreation experiences. Building on 17 years developing rural destinations in the Pacific Northwest, now Kristin is building an experienced and inspired team of professionals who can support world-class destination development anywhere.

AS UNIQUE AS YOUR DESTINATION

Your community or destination has unique qualities that make it one-of-a-kind. Crosscurrent is the same – there’s no resource out there with our combination of experience and capabilities.

Deep Bench of Distinct Expertise

Our team of specialized talent has experience with hundreds of visitor destinations globally.

Catalyst for Action

Our default setting is to ignite action – tangible results are the end game.

Committed to Social + Environmental Justice

We’re an Oregon Benefit Company, committed to B-Corp principles.

Woman-owned Small Business

Kristin is registering Crosscurrent in the U.S. and in Oregon as a woman-owned business.

WHAT PEOPLE ARE SAYING

Crosscurrent makes the complex simple.

  • 01
    Set Up a Discovery Session
    Contact us to schedule a free 30-minute discovery session.
  • 02
    Create a Road Map
    Together we’ll sketch a road map to get a feel for the investment required.
  • 03
    Get to Work
    Once the road map is clear and the details agreed on, we’ll get right to work!